If you’re a company looking to establish your brand on the hugely popular Instagram platform, you’ll need to get creative. There are only so many ad strategies and hashtags that go into getting your visuals seen. And for the ones that get through, not all of them have the right effect. Medium may be more aesthetically pleasing, but it’s still not as effective as a company name or hashtag as a call to action. Here are some of the best ways to collaborate with other brands on Instagram.
Method 1: Hashtags
The most effective way to collaborate on popular hashtags is to continue posting content that is relevant and useful to the conversation. If you can keep a steady stream of updates, you have a better chance of gaining a following. Unless your company is celebrity endorsed or features popular influencers on your site, it will be harder to get the necessary exposure. Thus, teaming up with other companies that are trending in your niche is the best way to create a chain reaction. Buying Instagram followers from Goread.io is a quick and simple way to increase your social proof.
Method 2: Company Name
There’s no denying that having a unique name is essential for any successful brand. If you’ve decided on a catchy name and want to establish your brand as a household name, using it as your company handle is a great way to go. It’s best to pick a unique name that no one else will likely use. That way, you’ll have exclusive rights over the trending hashtag or niche keyword.
When choosing keywords, keep in mind that having more than one word is ideal for search engine optimization purposes. Also, look for a hashtag that has less competition, which makes it easier for you to trend.
Method 3: Company Logo
Social media plays a part in brand recognition and perception so making your logo recognizable is as important as having a slogan or logo that represents your brand. There are many different ways to do this, such as having all of the company’s logos incorporated into one piece of artwork or making the logo resemble an Instagram filter.
Method 4: Iconic Artwork
Social media art tends to be abstract due to the square limits and inconsistency of the platform. The best way to stand out is by using bold colors, creative shapes and designs that are visually appealing enough for a user to take a second look.
Method 5: Unique Hashtags
If you’re looking for ways to collaborate with other brands on Instagram, having a unique hashtag that is easy to remember is essential. Avoid using hashtags that are too long and filled with a lot of characters.