Search engine optimization is an art that helps to improve the quality of the website before publishing and boost to get more traffic (people) to the site after publishing. The search engines have their own and unique algorithms to provide our search results. The Seo assists the website creator to get a high ranking in the search engines to get the top search results to your web pages. There are many factors that determine the rankings of the page and there several tools to make it easy.
Basic things to optimize the page
Most important before creating a web page is that you should present true content and avoid plagiarism and must have originality.
- At first, complete the keyword research related to the content which gives top search results to the page. It is used to develop the content and for link building. If the analyzed keyword has low rankings, then your keyword is best to use.
- Second, the meta tag optimization is vital in which it gives the description of the page along with keywords. The people will open the page after reading that unique and catchy description.
- The Perma-links is the URL that users will see while searching the page and it is very important as it remains permanent for years. It leads the users to your page and should be unique and keywords can include in the URL.
- The images provided according to the content must be copyright free and you must name the picture sensible including the keywords. So that, when people use that keyword to search, they can see the images and links to the page.
These are some on-page SEO’S to get more traffic to the website naturally while using the search engines. The off-page SEO’S are optimizing outside the webpage and they are mainly linking buildings to get the traffic and rankings.